Singapore – based group company Dempo Global Corporation Pte. Ltd has taken ownership control of Vena.tv (Video & Entertainment Network Asia), a software company at the forefront of video advertising technology offering a single monetisation solution for mobile applications worldwide.
Vena are a fully automated Video Sell Side Platform (SSP) and Rich Media Platform helping publishers maximise revenue via interactive TV-style ads. The Vena SSP enables global app publishers connect to global advertisers.
The company is independently owned and operated with offices in Australia, New Zealand & Singapore.
The Vena platform ensures complete editorial control for App publishers – they choose When, Where and How many to show within their app. Vena enables higher revenue, margins, control and transparency.
The company is RTB compliant and fully programmatic, meaning premium programmatic and RTB monetisation. Publishers can earn video advertising revenue without the need for any native video content.
Vena provides a single solution to address the challenges of non-paying subscribers, or for FREE apps, especially for markets where:
- Paid subscription and Credit card usage is low
- There are infrastructure challenges such as latency in delivering video brand ads quickly
- It’s a fragmented, early stage market
Awards won by the company include
- Top=50 Finalist at Echelon APAC, and
- 3rd Place at Techinasia Indonesia.
Vena.tv Founder CEO is Adam Hobson.
Vena has run over 2500 brand campaigns across the Asia and the Pacific (APAC) featuring leading names such as Disney, P&G, Nintendo, Red Bull, PlayStation, SONY Pictures, IKEA, Mars Food, VISA, Burger King, and John West.
With this acquisition DEMPO makes its presence felt in the world of digitised business so characteristic of the 21st century, especially given its prominence in bricks-and-mortar activity!