Budding calligraphers, art enthusiasts and students of both business and the arts gathered at Dempo House on Sunday, September 28, for a captivating masterclass hosted by renowned calligrapher Sanjana Chatlani. The session, ‘The Business of Calligraphy’, organised by The Navhind Times under the banner of Talk from the Heart, offered an inspiring and instructive glimpse in to the world of art and entrepreneurship.
The session opened with a short interview with Chatlani, who is the founder of The Bombay Lettering Company and whose impressive client list includes celebrities like Priyanka Chopra and Deepika Padukone, as well as global luxury brands such as Cartier, Louis Vuitton, Ferragamo, Jimmy Choo and more. She shared her journey from working with high-profile corporate clients and leaving a lucrative job to pursue calligraphy as a full-time profession, thereby highlighting its potential as a viable and fulfilling career path. “Calligraphy is more than just aesthetics,” she shared. “It’s about discipline, perseverance, storytelling, passion and creating meaningful connections through your work.” Chatlani who has trained with master calligraphers like Barbara Calzolari also highlighted the importance of finding good teachers.
The demonstration that followed, offered participants an opportunity to explore the beauty of Copperplate. From graceful upstrokes to expressive flourishes, Chatlani kept the audience engaged throughout. She emphasized the importance of rhythm, consistency and personal expression. One key tip she shared was to inhale when executing thin upstrokes and exhale on thick down strokes. In addition she also highlighted the verticals that could be explored in this realm. This gave all present a renewed sense of purpose and possibility in pursuing creative careers.
Feedback
The talk was very inspiring as calligraphy being a niche market can bring a smile to someone’s face. And I also learnt that passion can turn in to a beautiful business.
Joann Fernandes
I got to know about calligraphy and how to become an entrepreneur.
Sakina Ansari
Ms. Sanjana’s passion for calligraphy truly shone through the elegant and inspiring talk and master class. Thank you.
Purva Kamat.
Amazing to know how business works from passion than making money.
Yash Valaulikar
A very insightful and enjoyable workshop. Sanjana’s creativity and vision are very admirable.
Arya Mandre
The session was extremely interesting and engaging. I got to know more about the world of calligraphy.
Aziza
It was a very good workshop. One of the most generous speakers ever. Got to learn a lot about building a business.
Amogh Lotlikar
I got to know a lot about starting and being successful in business.
Sampada Parab
Ms. Sanjana I loved how you wanted to take a step further in every area of your business. You did not let success get to your head and were open to learning all the time. As a student, I am very inspired.
Ravi Sharma
It was an eye-opener as to what can be done if you are passionate and hard-working. I am happy to have attended the session.
Khushi Mahale
It was an amazing workshop and I learnt how art can be applied to business. I also learnt the value of following your passion
Meet Khakhar
It was a motivating session.
Sudhir Shirgaonkar
Thank you very much for this workshop/master class. It was an excellent opportunity for young Goans I think a session on entrepreneurship should also be introduced to school children to learn how to connect academics/art to business.
Maria Ferreira
The master class was very inspiring and engaging. A longer session with hands-on training would be great.
Kshama Dessai
This talk helped gain insight about starting a business in a creative field, being passionate and never stopping the learning process.
Mona Phadte
An extremely captivating session.
Daniela
These types of sessions should be organised for class 8 and above students as well.
Trupti Dessai
The talk was very well organised and started exactly on time. In addition it was really insightful and filled with interaction. The overall experience and exposure was really good.
Aloysius Pereira
It was an amazing workshop.
Sarya
A very innovative workshop wherein the nuances of calligraphy as well as business were explored. Although I am not very interested in art, this truly was a sumptuous and wonderful experience.
Saaket Amonkar
It was a very informative session and inspiring to hear about Sanjana’s journey. Looking forward to many more of such workshops from The Navhind Times.
Uday Naik
It was amazing to learn and watch how Ms. Sanjana has built her brand on what she loves to do. Very inspiring.
Aalia Xec
I follow you on Instagram so it was wonderful to attend your workshop in person. The business part of calligraphy was very interesting and new to me.
Ruchi Mane
Thank you Ms. Sanjana. Through this talk I got an idea how art has a special part in the market and how we can build a career out of it.
Clayton M
The talk was great, very inspiring and wonderfully structured, making it fun and approachable.
Dweep Naik
It was really good and Ms. Sanjana was very straight-forward.
Pranjal
The talk was very informative and inspiring.
Vindya Bhat
Had a lovely time and loved the Fake it till you make it advice.
Alina Kunji
The event was really fun, we got to learn a lot about calligraphy and business.
Juveria
I learnt a lot not only about calligraphy but also about creativity and entrepreneurship. The advice given by Ms. Sanjana to find your own niche idea for what you are going to pursue will be very helpful.
Chandrashekhar
Thank you Navhind Times and Ms. Sanjana for such an informative session
Rubina
The talk really helped me to learn how graphic design can be combined with calligraphy.
Rayyan Khan
I learnt about calligraphy which for me is new. I also learnt that passion can help us create our own business.
Naina Ranabhat
Ms. Sanjana’s story has really motivated us to follow our passion and to always grab the opportunity to learn and grow.
Aanchal Kankonkar
